Ms. Winfrey’s move from broadcast to cable is a transformative moment for the television business, marking the first time a talk-show host has taken over an entire channel. The stakes couldn’t be higher for Ms. Winfrey and the coterie of television veterans that has assembled around her. For someone who has enjoyed outsize victories in almost every venture she has pursued, OWN will be the ultimate test of her power.
"The unveiling of her 24-hour cable network, OWN, which began at noon on New Year’s Day, was most striking for what it lacked: nowhere in that opening gush of feel-good highlight reels, self-improvement plans, spiritual quests, aha! moments, celebrity master classes, and people finding their truths and living their own best lives was there a snicker of malice or a hint of raillery. At times, it seemed almost like a comical conceit, like those movies that pivot on the sudden disappearance of a basic pillar of life, “Death Takes a Holiday” or even “The Invention of Lying.”
Quoted from link: http://topics.nytimes.com/top/reference/timestopics/people/w/oprah_winfrey/index.html
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Lady gaga's article:
As her new video Telephone’s success suggests- over 7 million views in 3 days. A week later, a Google search for telephone shows the 375+ articles about the video before even a description of the communications device. Whether one loves her or hates her, they have to admit, she gets attention. If there is someone out there who shows the potential of the union of social media and celebrity, it is Lady Gaga.
Her social media presence is an object lesson in how to keep fans interested: from direct daily interaction to linking together her far-flung fangroups. If one wants more Lady Gaga, she provides and the zealousness of her fanbase is unquestioned and active. She validates their interest by speaking directly to them and they respond in kind, finding increased connection with their idol and a community where they can easily participate and belong.
Telephone is the second part of a narrative begun with Lady Gaga’s 2009 music video, Paparazzi. In which she killed her boyfriend and went to jail, where we find her at the beginning of Telephone. Directing both videos is Swedish Director, Jonas Åkerlund, and smartly, both videos are much longer than the songs they dramatize.
By creating a new fictional storyworld to play in, Lady Gaga has yet another tool in her media arsenal and by making sure that each platform iteration of her music is a significantly different package than any other, the audience isn’t getting bored, in fact, these little monsters are clawing for more.
Quoted from link: http://thesocialrobot.com/2010/03/lady-gaga-and-social-media/
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Jonathan Ive's Article
Who is the most valuable Englishman on earth? Wayne Rooney? Colin Firth? Neither gets near Jonathan Ive, the boy from Chingford who is now senior vice-president of industrial design at Apple. Ive has given style to a family of machines that has changed the way the world thinks.
Transient, global, instantaneous, intelligent, wireless connectivity is a bigger idea than the French Revolution. More than any other individual, Ive has decided what this idea should look like. And it looks beautiful, desirable.
In 1992 Apple Computer made $530 million profit from selling a lacklustre and directionless range of boring products the colour of tinned mushroom soup with excitement to match. Last year, Apple's profits were $14 billion selling gorgeous entertainment products that cause consumers to form enormous queues and camp out overnight. Sometimes, they riot.
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MASH UP!!!!
Empowering over crowds of people can be achieved through the intelligence of a person. No matter what ways he /she uses to persuade people to follow him/her, such as direct daily interaction with people, mastering classes, helping people to find their truths and living their own best lives, if there is someone out there who shows the potential of the union of social media and celebrity, it can be said that this person has the power of overruling others. The most common way to unite people is to through public channels. Media is the main channel to connect all people into one. In some successful cases, talk-show hosts can even take over an entire channel broadcasting his/her ideas. More powerfully, this "power" can even has the ability to take over people to do enormous acts, such as riots, or more seriously, changing how world thinks.
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